Josep Carreras Foundation

JOSEP CARRERAS Foundation

Josep Carreras, a foundation dedicated to the cure of leukaemia, gave us the opportunity to create this TV campaign to help raise awareness and raise funds. The concept revolves around the Spanish Christmas lottery dynamics.
With billions of euros handed out in prize money every year, the Spanish Christmas lottery is the biggest in the world. Millions all over the country tune in to watch the winning numbers being drawn right before Christmas by a small group of children who are about to change someone’s fate…