The Glenrothes

Glenrothes Rebranding

The people at The Glenrothes came to us with the challenge to help narrate a strategic decision: after many years the distillery had decided to get back to age statement in their portfolio.
Colour sits at the center of what The Glenrothes is known for worldwide, so a bold use of colour seemed the most convenient. We created this striking and outstanding color palette that underlines the age of the whisky at first glance.

Client

The Glenrothes

Project

Glenrothes Rebranding

Category

Branding, Packaging, Web Design

Year

2020

Photography

Yosigo

Audiovisual trip

This extreme makeover was a total update of the look&feel of the brand. The iconic bottle shape and the window frame-like structure that preserves and presents the bottle remain the same, while the range now stands out within the usual palette we expect to find in whisky packaging and signage.