The Macallan

The changing demographics of single malt

Women are more and more into single malt every day, and the team of Whisky Makers at The Macallan is a perfect illustration of this. Sarah Burgess, Lead Whisky Maker at The Macallan distillery is the nose behind this extraordinary release: only 250 bottles, from one single extraordinary cask. The result is The Macallan 52yo, a whisky beyond excellence

Client

The Macallan

Project

The changing demographics of single malt

Category

Audiovisual, Photography, Advertising

Year

2019

DIRECTOR

NACHO GOMEZ

PHOTOGRAPHER

NACHO GOMEZ

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‘Creating a single malt like this is an opportunity that comes once in a lifetime’

Sarah Burges

Lead Whisky Maker at The Macallan

Audiovisual trip

This highly collectible 52yo and its dazzling ruby mahogany hue were presented to the world by this film in which we let the beauty of the liquid tell the story. Sarah’s unique voice and the surroundings of the estate were the perfect dressing for this top shelf release. The campaign and the film had great reception in the Asian market.