The Macallan

A Night On Earth - A Celebration of Art and Tradition

Client:

The Macallan

Year:

2024

Type:

Concepts

,

Content campaigns

Crafting an Immersive Gifting Experience Through Strategic Design

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Project Description

We partnered with The Macallan to elevate their A Night on Earth series, transforming whisky gifting into a luxurious and immersive experience. Through strategic design and collaboration with renowned artists, we crafted a cohesive brand narrative that resonated across global markets while honouring the brand’s rich heritage.

Celebrating Andalusian Tradition

For the third release, The Macallan honoured its 200th anniversary with a tribute to Andalusian culture through the visionary work of María Melero, an artist and illustrator born in Jerez de la Frontera. With a graphic design and illustration background, María’s work infuses Andalusian folklore with contemporary social narratives, creating a vibrant yet meaningful visual story. Inspired by literature and 19th-century engravings, her artwork celebrates the rich heritage of Jerez, the home of sherry-seasoned oak casks used in The Macallan’s whisky-making tradition. .

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations