About Potlatch

Luxury is as much about what you see as what you feel.

For 20 years, our purpose at Potlatch has been connection.

We build it through story—that's our craft, and we see every interaction as an opportunity to tell one that deepens the connection between your brand and its audience, giving them a reason to stay loyal.

We use our offering across campaign & content conceptualizing, brand & packaging design, and event & retail experiences to give luxury meaning.

Our Values

Creativity with Purpose

We believe every idea should inspire and resonate, transcending trends to create lasting impact. Creativity is not just a process, it is a promise to deliver meaning in every detail.

Human-Centered Design

Luxury is about connection. We craft experiences that put people first, blending emotional intelligence with design to forge authentic relationships between brands and their audiences.

Cultural Curiosity

Innovation thrives in exploration. We celebrate the richness of global perspectives, using our curiosity to uncover unique insights that inform our work and shape distinctive stories.

Excellence in Craftsmanship

Luxury demands precision. From initial concept to final execution, we obsess over quality, ensuring every piece of work reflects our dedication to excellence.

Sustainability as Legacy

We understand the responsibility that comes with creating for the future. Our approach values sustainability, ensuring our work honours the environment, culture, and people it touches.

Team

At Potlatch, our team is our greatest asset : A global collection of visionary designers, insightful strategists, and detail-oriented producers.

Spanning Europe, the Americas, Asia, and Africa, we bring together expert knowledge, quality design, and creative insight to craft work that is not only seen but deeply felt.

Our collaborative spirit ensures that every project reflects the combined expertise of our diverse network, delivering unmatched creativity with a universal impact.

Xavi Antonell

CEO

Xavi Antonell

CEO

Xavi Antonell

CEO

Tina Woods

Business Director

Tina Woods

Business Director

Tina Woods

Business Director

Xavi Homs

Executive Creative Director

Xavi Homs

Executive Creative Director

Xavi Homs

Executive Creative Director

Ramón Benedito

Executive Creative Director

Ramón Benedito

Executive Creative Director

Ramón Benedito

Executive Creative Director

Naomi Castelló

Head of Studio

Naomi Castelló

Head of Studio

Naomi Castelló

Head of Studio