The Macallan

This campaign takes whisky lovers on a journey through time, honouring the brand’s rich heritage while looking boldly to the future. At the heart of this milestone release is a remarkable dual-decanter design: the outer ring holds an 84-year-old whisky, the oldest ever released by The Macallan. At the same time, the smaller central decanter contains the first whisky crafted at the brand’s new distillery. With only 200 of these rare releases, this design truly reflects The Macallan’s dedication to craftsmanship and innovation.

Bringing this vision to life, we crafted an animated hero film that invites viewers into the world of TIME : SPACE. The story follows “the caretakers,” striking red figures who embody the mastery and dedication behind The Macallan. They travel through meaningful locations—from the barley fields of Scotland to the vineyards of Jerez and the oak forests of Galicia—coming together to create something truly extraordinary. The campaign took over major global landmarks, with breathtaking 3D billboards lighting up cities like London, New York, Las Vegas, Shanghai, and Tokyo. These immersive displays brought TIME : SPACE to life, turning each city skyline into a celebration of heritage, artistry, and innovation.