The Macallan

The Red Collectionn

Client:

The Macallan

Year:

2022

Type:

Concepts

,

Global/local market activations

A timeless collaboration with illustrator Javi Aznarez, bringing The Macallan’s oldest collection to life through storytelling and craftsmanship.

Asset A
Asset A

Project Description

For The Macallan’s oldest and most exclusive collection, we teamed up with renowned illustrator Javi Aznarez, known for his collaborations with Wes Anderson. From his quiet studio in Cadaqués, Spain, Javi’s meticulous artistry brought The Red Collection to life, perfectly capturing the patience and dedication that define The Macallan. 

Only two sets of this ultra-limited collection exist. One is displayed at The Macallan Museum, while the other was auctioned by Sotheby’s in 2020, raising £850,000 for charity.

Through thoughtful storytelling and artistry, we helped make The Red Collection a true celebration of heritage and creativity.