Celebrating The Macallan’s heritage with an ultra-prestige collection

Even a brand as iconic as The Macallan must continually create new reasons for the world's most discerning collectors to desire it.

We envisioned Tales of The Macallan as the ultimate object of desire for the brand’s loyal consumers: an ultra-exclusive collection with only 350 units, paying tribute to The Macallan's pioneering history through the finest craftsmanship. From the original concept and name to the final global launch event, we played a part in every aspect of the experience.

Each edition pairs a rare, highly aged whisky with a bespoke Lalique crystal decanter, concealed within a lavishly llustrated, hand-bound book telling the story of one of The Macallan's pioneers.

To honour the brand's uncompromising pursuit of excellence, we assembled an extraordinary team of makers, including Lalique, Imprimerie de Marais, Shepherds, Sangorski & Sutcliffe, Zaehnsdorf, and British illustrator Andrew Davidson, to create a collectible as exceptional as the whisky itself.

We brought the collection to life through global campaigns and launch events, including Hero Films featuring original scores by acclaimed Scottish musicians Nicola Benedetti and Craig Armstrong. The result was more than a rare whisky release: it was a masterpiece of storytelling, craftsmanship, and collectibility that celebrates The Macallan's enduring legacy.

Services: Product Innovation, Creative Direction, Content Production, Packaging Design, Experiential Event Design