Turning the magic of Oo La Lab into a world beyond the workshop

With over 9,191 fragrances launched globally in 2024, niche credibility was no longer a viable strategy for Oo La Lab. It needed a brand system it could grow into. One that could carry the intimacy, emotion, and individuality of its studio to the world.

Frequency became the foundation for a visual and naming system that connected scent to memory and identity. Drawing upon ancient knowledge of the chakras and the Solfeggio scale, with its mathematically precise frequencies, we created a brand system where each fragrance is an energetic tool, matched to a frequency and chakra to help unlock specific intentions.

The result was a unique brand world that stands out in a crowded fragrance industry: a unique and ownable proposition that vibrates through every perfume name, redesigned bottle and packaging, and Oo La Lab’s refreshed logo.

Services: Brand Strategy, Brand Identity Refresh, Packaging Design, Naming