About Potlatch
OUT OF THE ORDINARY
Potlatch is an atelier agency that lives Out of the Ordinary. For more than 20 years, our team of strategists, creators, and artists has been devoted to finding and amplifying what's already extraordinary within world-class luxury houses.
Our Values
Creativity with Purpose
We believe every idea should inspire and resonate, transcending trends to create lasting impact. Creativity is not just a process, it is a promise to deliver meaning in every detail.
Human-Centered Design
Luxury is about connection. We craft experiences that put people first, blending emotional intelligence with design to forge authentic relationships between brands and their audiences.
Cultural Curiosity
Innovation thrives in exploration. We celebrate the richness of global perspectives, using our curiosity to uncover unique insights that inform our work and shape distinctive stories.
Excellence in Craftsmanship
Luxury demands precision. From initial concept to final execution, we obsess over quality, ensuring every piece of work reflects our dedication to excellence.
Sustainability as Legacy
We understand the responsibility that comes with creating for the future. Our approach values sustainability, ensuring our work honours the environment, culture, and people it touches.
Team
Rooted in Barcelona with collaborators across
Madrid,
Paris,
London,
and Hong Kong, we read the shifting cultural landscapes of key luxury markets in real time. Because true luxury finds its meaning in culture, we treat the humanities, anthropology, sociology, art, myth, and ritual as the foundation of everything we create.
Xavi Antonell
CEO
Tina Woods
Business Director
Xavi Homs
Executive Creative Director